Wednesday 13 April 2016
Tuesday 12 April 2016
ad blocking
Gradually developing from one form to another is something industry has done since, well, the beginning of industry. Just look at the recent examples of the hotel industry and AirBnB, the taxi industry and Uber, online publishing and Facebook. Heck, even the final frontier has been infiltrated by the “disruption” ethos prevalent throughout industry today as both Space X and Blue Origin look to change the way we tackle space exploration.
Those are just a few modern examples, yet while all of this goes on around us, the ad tech industry – and by association The IAB – continue to plug their ears with their fingers and pretend that the landscape hasn’t changed. For every company within an industry willing to evolve, there are dozens that clutch to the past, but ultimately they die a slow, profitless death.
The IAB and the house it built is a mess, and it’s dangerously close to catching fire and burning to the ground. The IAB still continues to ignore the simple fact that people have voted with their Chrome, Firefox, and Safari plugins.The market reality we’re all facing is something the ad tech industry has created and end-users don’t give two “merdes” about what that means for publishers.
Is it a revelation that 70% of all mobile users now have access to content-blockers on their smartphones? It shouldn’t be. The trendline was set long ago and there’s no bucking it now.
It’s time to wake up. It’s time to realize that the biggest threat to the advertising industry isn’t ad-blockers, but the continued disillusionment of readers online.
Stop That Train, Users Want To Get Off
It’s taken them a while to catch up, but end-users realize now that ad tech has become “predatory” and that there’s a lack of self-control exhibited throughout the industry. Of course, that lack of control isn’t driven by malice, but instead desperation from publishers trying to stay profitable. Sadly, we’ve now entered a new publisher era of inescapable, cyclical dysfunction.
Simply stated, publishers have to sell reader information to advertisers in order to satiate the compulsive data collection needs of “the beast” just to make enough money to continue creating content readers want to consume.
If that’s not selling your soul, what is?
If you start keeping a running log of all the websites and publications you visit on a daily basis, it becomes pretty obvious once that you probably have no idea where your information is being sold, and how far it’s moved between companies looking to compile purchasing and customer profiles on your behalf.
One accidental trip to The Guardian and your information is traded with a dozen companies.
The end-user solution to this problem? Install an ad-blocker
The netizens voted in the “digisphere” long ago, but companies were too blinded by shiny baubles (aka. gold doubloons) to see it. Publishers may have bought into the RTB vision due to a lack of alternatives in the early days, but if there’s anything harder than stuffing Pandora back into a box, it’s stuffing 198-million (Aug. 2015) duck-sized Pandora’s back into a box that doesn’t even exist anymore. That’s where we’re at today, and we should have never opened the box in the first place. Nearsightedness is a dangerous thing. End-users have clearly voted.
Ad-blocking isn’t going away, no matter how hard the industry hallucinates that it will. Instead, the ad-blockers will continue to evolve and grow. People will continue to install them. And unless some serious lobbying is going on at the highest levels, preventing people from installing them won’t be happening anytime in the near future. It is the free and open web after all.
It’s time to remember a basic fact: when publishers are winning, advertisers are winning, and as we’ve seen with the rise of ad-blockers, consumers will win when publishers maintain more control of their ad space. Publishers may power this vehicle ad tech is so fond of marginalizing, but consumers power the publishers. Without their loyalty, this value
Saturday 9 April 2016
Technical Assistant Post Recruitment for Gujarat Vidyapith 2016
Technical Assistant Post Recruitment for Gujarat Vidyapith 2016
Posts : Technical Assistant
Total No. of Posts : 01 Post
Educational Qualification : BCA/PGDCA/ MCA
Salary : Rs. 13500/- fixed per month.
Selection Process : Candidates will be
selected based on interview.
selected based on interview.
How to Apply: Interested candidates are
requested to remain present along with all original certificates to given below address.
requested to remain present along with all original certificates to given below address.
Venue :
GUJARAT VIDYAPITH
Nr. Income Tax Office, Ashram Road,
Ahmedabad - 380 014
Gujarat State, India.
GUJARAT VIDYAPITH
Nr. Income Tax Office, Ashram Road,
Ahmedabad - 380 014
Gujarat State, India.
Advertisement & For more information Like, age limit,
educational qualification, selection process, application fee and how to
apply : CLICK HERE
Walk-in-Interview : 23-04-2016
Time : 09:00 a.m.
Time : 09:00 a.m.
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Talod Gaam Primary School
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